Concept Design — Soft Serve Journal — Soft Serve Studio

Our projects range in scale and context, from strategy and concept design through prototyping, development and production.

Posts in Concept Design

Akubra Straw Collection

Akubra Straw Collection

Akubra Straw Hat Collection - Strategy & Product Design

Case Study, Strategy, Development, Production, Concept Design, prototypingJohn Jaworski16 February 2026Soft Serve Studiostrategy

Yeo Haus All Day Bag

Yeo Haus All Day Bag

For Yeo Haus

Case Study, Strategy, prototyping, Production, Concept Design, DevelopmentJohn Jaworski2 September 2025Soft Serve Studio

Memobottle A3 Daily Tote

Memobottle A3 Daily Tote

For memobottle

Case Study, Concept Design, Development, prototyping, ProductionJohn Jaworski23 April 2025Soft Serve Studio

R.M.Williams & Soft Serve Studio 5 Year Partnership

R.M.Williams & Soft Serve Studio 5 Year Partnership

Highlighting a broad spectrum of collaborative work with Australian icon R.M.Williams

Studio News, Case Study, Concept Design, Development, Production, prototyping, StrategyJanis Lacey20 December 2024Soft Serve Studio

R.M.Williams Pool Side Collection

R.M.Williams Pool Side Collection

For R.M.Williams

Case Study, Concept Design, Development, StrategyJanis Lacey28 November 2024

Zac Speed Rapide

Zac Speed Rapide

For Zac Speed

Case Study, Concept Design, Development, Production, prototyping, StrategyJanis Lacey2 October 2024Soft Serve Studio

Urth Minimal Photo Collection

Urth Minimal Photo Collection

For Urth

Case Study, Concept Design, Development, prototyping, StrategyJanis Lacey28 May 2024Soft Serve Studio

Osuza Limitless

Osuza Limitless

For OSUZA

Case Study, Concept Design, Development, Production, prototypingJanis Lacey5 April 2024Soft Serve Studio

Joyrolla

Joyrolla

For Joyrolla

Case Study, Concept Design, Development, Production, prototypingJanis Lacey18 October 2023Soft Serve Studio

Waverley Mills Capsule Collection

Waverley Mills Capsule Collection

For R.M.Williams

Case Study, Concept Design, Development, Production, StrategyJanis Lacey11 May 2023

July Carry-All Collection

July Carry-All Collection

For July - 05.2020

Case Study, Concept Design, Development, StrategyJohn Jaworski10 November 2022Soft Serve Studio

Hung Supply Camera Carry

Hung Supply Camera Carry

For Hung Supply

Case Study, Concept Design, Development, Production, prototyping, StrategyJohn Jaworski30 September 2022

R.M.Williams Outdoor Essentials

R.M.Williams Outdoor Essentials

For R.M.Williams

Case Study, Concept Design, Development, Production, prototyping, StrategyJanis Lacey20 September 2022

Kippi Dog Bed

Kippi Dog Bed

For Kippi

Case Study, Concept Design, Development, Production, prototyping, StrategyJohn Jaworski12 September 2022Soft Serve Studio

R.M.Williams Australian Made Leather Goods

R.M.Williams Australian Made Leather Goods

For R.M.Williams

Case Study, Concept Design, Development, ProductionJanis Lacey20 October 2021