Soft Serve Journal — Soft Serve Studio

Akubra Straw Collection

Akubra Straw Hat Collection - Strategy & Product Design

Case Study, Strategy, Development, Production, Concept Design, prototypingJohn Jaworski16 February 2026Soft Serve Studiostrategy

The Formi Footstool

Formi Footstool – Ergonomic Baby Feeding Product Design | Soft Serve Studio

Case Study, Strategy, prototyping, Production, DevelopmentJohn Jaworski12 February 2026Soft Serve Studio

Yeo Haus All Day Bag

For Yeo Haus

Case Study, Strategy, prototyping, Production, Concept Design, DevelopmentJohn Jaworski2 September 2025Soft Serve Studio

Memobottle A3 Daily Tote

For memobottle

Case Study, Concept Design, Development, prototyping, ProductionJohn Jaworski23 April 2025Soft Serve Studio

R.M.Williams & Soft Serve Studio 5 Year Partnership

R.M.Williams & Soft Serve Studio 5 Year Partnership

Highlighting a broad spectrum of collaborative work with Australian icon R.M.Williams

Studio News, Case Study, Concept Design, Development, Production, prototyping, StrategyJanis Lacey20 December 2024Soft Serve Studio

The Soft Serve Studio Forecast 2025

Insights on the things, ideas and people that are shaping the carry industry in 2025 and beyond

On Trend, Case StudyJanis Lacey2 December 2024Soft Serve Studio

R.M.Williams Pool Side Collection

For R.M.Williams

Case Study, Concept Design, Development, StrategyJanis Lacey28 November 2024

Zac Speed Rapide

For Zac Speed

Case Study, Concept Design, Development, Production, prototyping, StrategyJanis Lacey2 October 2024Soft Serve Studio

FLIPKIP

For FLIPKIP

Case Study, Development, Production, prototypingJanis Lacey18 July 2024Soft Serve Studio

Urth Minimal Photo Collection

For Urth

Case Study, Concept Design, Development, prototyping, StrategyJanis Lacey28 May 2024Soft Serve Studio

Osuza Limitless

For OSUZA

Case Study, Concept Design, Development, Production, prototypingJanis Lacey5 April 2024Soft Serve Studio

The Soft Serve Studio Forecast 2024

Insights on the things, ideas and people that are shaping the carry industry in 2024 and beyond

On Trend, Case StudyJanis Lacey2 November 2023Soft Serve Studio

Joyrolla

For Joyrolla

Case Study, Concept Design, Development, Production, prototypingJanis Lacey18 October 2023Soft Serve Studio

Waverley Mills Capsule Collection

For R.M.Williams

Case Study, Concept Design, Development, Production, StrategyJanis Lacey11 May 2023

July Carry-All Collection

For July - 05.2020

Case Study, Concept Design, Development, StrategyJohn Jaworski10 November 2022Soft Serve Studio

Hung Supply Camera Carry

For Hung Supply

Case Study, Concept Design, Development, Production, prototyping, StrategyJohn Jaworski30 September 2022

The Soft Serve Studio Forecast 2023

Insights on the things, ideas and people that are shaping the carry industry in 2023 and beyond

On Trend, Case StudyJanis Lacey29 September 2022Soft Serve Studio

R.M.Williams Outdoor Essentials

For R.M.Williams

Case Study, Concept Design, Development, Production, prototyping, StrategyJanis Lacey20 September 2022

Kippi Dog Bed

For Kippi

Case Study, Concept Design, Development, Production, prototyping, StrategyJohn Jaworski12 September 2022Soft Serve Studio

R.M.Williams Australian Made Leather Goods

R.M.Williams Australian Made Leather Goods

For R.M.Williams

Case Study, Concept Design, Development, ProductionJanis Lacey20 October 2021