For the Villager Supplies - 07.2019Read More
We’re beyond excited to have Nessie join the Soft Serve family as Technical Developer.Read More
There’s something unsettling about the overlapping of futuristic innovation and retrofuturism that’s occurring this year.Read More
Nike have publicly released a very impressive document it's definitely worth a read
For the Australian Open - 02.2019Read More
In a recent article by Hypebeast, they highlight the influence of streetwear, street culture and luxury brands and credit them for upping the quality and design of standard hardwareRead More
A research and forecasting document specifically for the soft goods market.
To celebrate here’s a hypnotic video of how a zip works. Put it on loop, sit back and relax.Read More
When I discovered the ‘How I built this with Guy Raz’ podcast I was hooked. My interest peaked, even more, when the AWAY: Jen Rubio podcast hit my feed. It did not disappoint.
it's worrying to see that Australian designs are consistently bizzar, but reassuring to see that it's a worldwide phenomenon.Read More
The rise in popularity of the tote isn’t slowing down. Even our co-founder Kaine has recently adopted one as his daily carry.Read More
After a two-year stint in San Francisco as part of Bay Area natives Timbuk2, John is back in Melbourne and we are over the moon to have him join the team.Read More
Designing soft goods is like baking a cake. You start with a lot of different ingredients that need to be combined in the right order and blended together to make a perfect product.Read More
Whilst outer fabrics are what first come to mind when you think about designing a sustainable pack, laminates and interfacing are often a greater challenge to source.
Park Social Soccer wants to change the world through sport. With their one-for-one program the brand gives soccer balls and opportunities to kids in need all over the globe with the goal of creating a positive social change.Read More
Looks like world number one men's tennis star Novak Djokovic is a fanRead More
A mountain of new gear and new brands just launched, here are a few of our highlights…
Useful as a quick reference whether you’re refreshing your knowledge or trying to get up to speed on a fabricRead More
An early piece from when it all startedRead More
Welcome to the Soft Serve Journal. To help you quickly decide whether it’s worth bookmarking this page we’ve put together this handy guide….Read More