Soft Serve Studio is a design practice shaping the future of soft goods. Founded in 2017 by long-term collaborators Kaine Whiteway, Janis Lacey and John Jaworski, the studio creates, develops and manufactures world-class carry solutions.
Drawing on decades of experience within industry-leading brands, we lead projects from strategy through to production – aligning creative intent with commercial reality and manufacturing precision to deliver resolved, production-ready outcomes.
Based in Melbourne, with an office in Brooklyn, New York, Soft Serve Studio partners with global brands and ambitious ventures across consumer, sports, technology, arts and culture, medical and education.
