Form and function through fabric

We are a full-service industrial design consultancy specialising in textile products.

Soft Serve Studio combines product design thinking with the traditional craft of sewing, creating soft products from a solid process.

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Meet the team

Soft Serve Studio was founded by designers/mates Kaine Whiteway and Janis Lacey. The concept grew from the realisation that there must be a better way for businesses big and small to access soft goods specialists.

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Design and development for your ... soft goods project textile products carry goods range start up accessories brand technical apparel travel innovation premium leather goods luggage collection Groundbreaking Backpack Concept

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How can we help?

Utilise one or all of our services, we’ll adapt our process to your needs and budget.

 
 
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Research

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Design

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Prototyping & testing

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Development

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Supply chain & QC

 
 
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We know the ropes

Some of our clients

Soft Serve get it. We’ve been working with them on a number of concepts and they’ve showed style and substance in their thinking. Looking forward to those same two things from future projects.
— Sam Moore - Head of brand, KNOG
In a nutshell, the guys are amazing! They find the best manufacturing partners and develop meaningful relationships, enabling us to quickly create awesome products.
— SAM DAVY - CO-FOUNDER, PARK SOCIAL
Working with Soft Serve has been a joy! They have a deep understanding of the soft-goods industry and competitive landscape and are creative thinkers! Their industry expertise, combined with their fun and easy-going personalities make them easy and enjoyable to work with. They’ve breathed new life into our product line and we’re heading into a new and innovative direction thanks to their input. We’d definitely recommend their services to anyone looking to level-up their bag & accessory programs!
— Jake Orak - Founder & Head Designer, Ethnotek
 

 

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Let’s get started

Got a great idea or design challenge? Get in touch and we’ll get the ball rolling. Whether you’re a small brand just getting off the ground or an international leviathan, we’d love to hear from you.

 
 
 
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