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Soft Serve Journal

We compiled a Trend Forecast for 2020 and it’s now available
We compiled a Trend Forecast for 2020 and it’s now available

A research and forecasting document specifically for the soft goods market.

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On TrendKaine Whiteway8 May 2019Soft Serve Studio
Celebrate Zipper Day With This Hypnotic Video
Celebrate Zipper Day With This Hypnotic Video

To celebrate here’s a hypnotic video of how a zip works. Put it on loop, sit back and relax.

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IndustryJanis Lacey1 May 2019Soft Serve Studio
Listen: How I Built This talks Away Luggage
Listen: How I Built This talks Away Luggage

When I discovered the ‘How I built this with Guy Raz’ podcast I was hooked. My interest peaked, even more, when the AWAY: Jen Rubio podcast hit my feed. It did not disappoint.



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IndustryKaine Whiteway23 April 2019Soft Serve Studio
Where Does The Worlds Ugliest Fabric come From?
Where Does The Worlds Ugliest Fabric come From?

it's worrying to see that Australian designs are consistently bizzar, but reassuring to see that it's a worldwide phenomenon.

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DesignJanis Lacey11 April 2019Soft Serve Studio
Totes Awesome
Totes Awesome

The rise in popularity of the tote isn’t slowing down. Even our co-founder Kaine has recently adopted one as his daily carry.

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On TrendJanis Lacey4 April 2019Soft Serve Studio
ADL > MEL > SFO > MEL > SSS
ADL > MEL > SFO > MEL > SSS

After a two-year stint in San Francisco as part of Bay Area natives Timbuk2, John is back in Melbourne and we are over the moon to have him join the team.

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Studio NewsJanis Lacey28 March 2019Soft Serve Studio
Choosing The Right Material - Part 1
Choosing The Right Material - Part 1

Designing soft goods is like baking a cake. You start with a lot of different ingredients that need to be combined in the right order and blended together to make a perfect product.

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UpstreamKaine Whiteway8 March 2019Soft Serve Studio
A Sustainable Alternative To PU Foam
A Sustainable Alternative To PU Foam

Whilst outer fabrics are what first come to mind when you think about designing a sustainable pack, laminates and interfacing are often a greater challenge to source.

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IndustryJanis Lacey28 February 2019Soft Serve Studio
Talking shop with Park Social Soccer founder Sam Davy
Talking shop with Park Social Soccer founder Sam Davy

Park Social Soccer wants to change the world through sport. With their one-for-one program the brand gives soccer balls and opportunities to kids in need all over the globe with the goal of creating a positive social change.

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Brand StoriesJanis Lacey21 February 2019Soft Serve Studio
SPOTTED: Novak Djokovic Sporting a Soft Serve
SPOTTED: Novak Djokovic Sporting a Soft Serve

Looks like world number one men's tennis star Novak Djokovic is a fan

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UpstreamJanis Lacey17 February 2019Soft Serve Studio
Highlights from ISPO Munich And OR Snow Show 2019
Highlights from ISPO Munich And OR Snow Show 2019

A mountain of new gear and new brands just launched, here are a few of our highlights…


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IndustryJanis Lacey15 February 2019Soft Serve Studio
Carryologys Archive of Useful Fabric Articles
Carryologys Archive of Useful Fabric Articles

Useful as a quick reference whether you’re refreshing your knowledge or trying to get up to speed on a fabric

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UpstreamJanis Lacey12 February 2019Soft Serve Studio
Product Development, A Soft Serve.
Product Development, A Soft Serve.

An early piece from when it all started

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Industry, Studio News, DesignKaine Whiteway8 February 2019Soft Serve Studio
Is this blog for you?
Is this blog for you?

Welcome to the Soft Serve Journal. To help you quickly decide whether it’s worth bookmarking this page we’ve put together this handy guide….

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Studio News, Industry, Projects, Press, Design, Brand Stories, On Trend, UpstreamJanis Lacey7 February 2019Soft Serve StudioWelcome, New
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