Is this blog for you?


Welcome to the Soft Serve Journal. We know everyone is busy, and we also know a blog about soft goods design isn’t for everyone. To help you quickly decide whether it’s worth bookmarking this page we’ve put together this handy guide….

This blog is for you if you are..

  • Working as a soft goods designer

  • Thinking about becoming a soft goods designer

  • Just wanting to make a bag.

  • In the outdoors industry,

  • In the luggage industry

  • In any other part of the carry goods industry

  • The founder of a bag brand

  • Thinking about launching a bag brand

  • An Industrial Designer wanting to keep up with fabric developments

  • A bag nerd wanting to take your nerdiness to the next level

  • A regular person wanting to learn more about how things are made so you can make more informed purchases.

If you answered yes to any of the above then you’re in the right place. We’ll be sharing studio news, discussing design, highlighting great brands and generally talking shop. You can also sign up to our mailing list to receive a monthly recap.

Happy travels.