According to Hypebeast Streetwear Is Driving Hardware Innovation


Over the past few years we’ve watched as hardware for soft goods has moved from an afterthought to a major focus. In a recent article by Hypebeast, they highlight the influence of streetwear, street culture and luxury brands and credit them for upping the quality and design of standard hardware such as zips, buckles and snaps.

Traditionally hardware innovation has been left to the manufacturers which has generally meant choices were limited and evolution was slow. So we’re glad to see hardware getting some more attention.

Read the full article here. And to get ahead of the game check out the Soft Serve 2020 forecast which dives further into hardware. You can download a preview of the report by signing up below. Or for the full report email us at