https://www.softservestudio.com/home daily 0.75 2019-11-14 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549843634217-YSW6F9IAQ9LNAMHQRHWU/sss-v4_02.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1519776979031-USGB6IUFVZ4Q5TISS7PH/sss-v4_03.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1519777169933-G9Q0Z12HY2PC1FO0ERFX/sss-v4_04.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1520989321407-WRYJ6RT6S6GVJDCPPI67/sss-v4_05.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1520990733391-4KZ0YFV2BOZF8NCT3W3X/ice-cream-sss.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1519776903122-H3Q5NA95APCQGJ1A2P35/sss-v4_01.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1521083526874-JYZ28V66VC6TFOK2075Q/0-Research.png Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. Research https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1521083551328-90SC2UGCUJEUJCXY12HK/0-Design.png Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. aaa https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1521083582795-ISBOI8TLTCT5BK157AN7/0-prototypingandtesting.png Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1521083593939-R4BX739S8O3XU9LVCJ8C/0-Development.png Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1521083607831-DJ73WH9MIOELM3LNPDMG/0-SupplychainandQC.png Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. Production & QC https://www.softservestudio.com/soft-serve-journal daily 0.75 2026-02-16 https://www.softservestudio.com/soft-serve-journal/2026/akubra-straw-hat-collection monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771222324848-OSHC2AJ3X5GACSY5GDZ1/5.Blog-b.jpg Our Work - Akubra Straw Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771222329748-7725JZMU840F3A0YMXU3/mick-bw-16x9.jpg Our Work - Akubra Straw Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771222402127-2BKOPI4S1I92N0SOFLGC/AKUBRA-HATS-27060-NOMAD-EXTRA-DARK-TOAST-5.jpg.png Our Work - Akubra Straw Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771222508236-L6YIXXJLX9MVJMQ16S2I/leather+band+cdolors-8.jpg Our Work - Akubra Straw Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771222572090-RUTA8XJEPA866IASNKEX/IMG_9330+4.jpg Our Work - Akubra Straw Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771222586740-GW6FE13A3QGPATFQJ80P/Untitlesd-2.png Our Work - Akubra Straw Collection https://www.softservestudio.com/soft-serve-journal/2026/formi-footstool monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1770861944040-QZ0DYOYIN9AEUMYS39C5/DSCF2193.jpg Our Work - The Formi Footstool https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1770861874470-Q3ZACDSR2V0W3VGX3T4A/DSCF2949.jpg Our Work - The Formi Footstool https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1770862389164-BREBOBVQX9XUYR695MV6/DSCF2954.jpg Our Work - The Formi Footstool https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1770862371130-AIH7WAR3N91QPZZQX3NQ/DSCF3564-2.jpg Our Work - The Formi Footstool https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1770862212984-58ZFRASJKY8Q4UUU5XYO/DSCF2836.jpg Our Work - The Formi Footstool https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1770862334198-JJOT90FQG1W9XEX3H7TX/DSCF1893-2.jpg Our Work - The Formi Footstool https://www.softservestudio.com/soft-serve-journal/2024/yeo-haus-all-day-bag monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/95ebae0b-9574-46d5-95bf-e4c69fd8b036/2023-14.png Our Work - Yeo Haus All Day Bag - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/a42ed29c-ba42-444a-9baf-13f371c89f6d/2023-15.png Our Work - Yeo Haus All Day Bag - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/09be777a-5454-42cf-94fc-fa5814ab4f74/2023-17.png Our Work - Yeo Haus All Day Bag - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/297da358-12b9-4698-9395-e6f653832b5f/2023-18.png Our Work - Yeo Haus All Day Bag - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/2025/a3dailytote monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1744782774854-25SLRVJUM6VXO3E6FR2E/MLT2412A-47_fc3e5e68-a16d-47e1-aba0-4bb209972c91_2048x.jpeg Our Work - Memobottle A3 Daily Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1744782770804-SD4YOM1I05IHVMMQT8BC/MEMOBOTTLE_TOTE_EXTRA-4_2048x.jpeg Our Work - Memobottle A3 Daily Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1744782767419-QVWD37AVER53BC0A26U9/MEMOBOTTLE_TOTE_EXTRA_2048x.jpeg Our Work - Memobottle A3 Daily Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1744782894792-5A524ELOER3XR1SHWG69/MEMOBOTTLE_TOTE_EXTRA-3_2048x.jpg Our Work - Memobottle A3 Daily Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1744782895870-SJLGM36OS58JUI1CAUF4/MLT2412A-30_41f70740-f419-4f17-90ce-3977090b5598_2048x.jpeg Our Work - Memobottle A3 Daily Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1744782902759-EJESEL2KJYQ7P7RE3BZK/MLT2412A-57_58bb0957-df30-4b96-8720-47e72654a1f8_2048x.jpeg Our Work - Memobottle A3 Daily Tote https://www.softservestudio.com/soft-serve-journal/rmw-sss monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662024129-63VC4R97QNIDNMI0AF9S/299189003_3269229703353498_108635369003565155_n.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662025903-32Z2IRMZXU23D4AYJP59/301432701_590213882751349_8320038799104668593_n.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662027915-WE22HCXWWLF4U7P0NDBA/318318837_8469380493134827_3306212247227001458_n.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662029685-J122ECWLBMGY44V44ADX/344806762_536040292078722_3452862926540849773_n.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662032312-1F25PHENLTDVAMBS1SOI/467727077_902608488684447_8357565520660757360_n.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662035274-1203YXEQZN6YZV75WX91/467986474_902622898683006_5375066103449753406_n.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662093453-L7Q77HW7AIBYQOR2COKK/AOL9OWQIF01_Saddle-Cloth-Blanket_2+copy.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662035421-MSC18INB0UVCWAAN5XAQ/AOL9OCAJX01_BBQ-Dad-Bundle_2.jpeg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662045061-0L827EL90TD0ND85ZV7E/AOS90KREA01_Scent-candle_5-2.jpeg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662043245-U1VHB8721SETBN60KOQP/AOX4RMTQC01_Chelsea-Boot-Keyring_1.jpeg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662082300-WQAEW9PI1WAHKFA6GO9C/gift-ideas.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1734662056171-GAEL7CNCE5JC65L605EI/poolside_1.jpg Our Work - R.M.Williams & Soft Serve Studio 5 Year Partnership https://www.softservestudio.com/soft-serve-journal/forecast2025 monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1732998704017-MT4EA8FN4BAVUAXJSU4M/2025_forecast_2.png Our Work - The Soft Serve Studio Forecast 2025 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1732998745892-W3Q6OKLFI2J86OIRTYX3/2025_forecast_1.png Our Work - The Soft Serve Studio Forecast 2025 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1732998780596-9TEZJVSHBAUDVI1I0UB5/2025_forecast_3.png Our Work - The Soft Serve Studio Forecast 2025 https://www.softservestudio.com/soft-serve-journal/rmw-poolside monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/6d342028-72fd-495b-9408-f8dd24e23fed/poolside_1.jpg Our Work - R.M.Williams Pool Side Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/0e984f48-010e-42f1-b58a-c8399f4981c3/poolside_2.png Our Work - R.M.Williams Pool Side Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/4ec97098-c171-4211-8108-a255bfe9f083/poolside_3.png Our Work - R.M.Williams Pool Side Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/12fcb759-a05a-4f72-b55f-8ad8bd25be6d/poolside_4.png Our Work - R.M.Williams Pool Side Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/2024/zacspeed-rapide monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/7e1a2906-e394-4e3b-9f8d-7ac51fd81ab7/Zac+Speed+for+Case+Study-01.jpg Our Work - Zac Speed Rapide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/76c63b03-4705-4a82-8786-9df950482b43/Zac+Speed+for+Case+Study-02.jpg Our Work - Zac Speed Rapide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/35b749da-84b8-47e3-a9e8-ff7ad180a06c/Zac+Speed+for+Case+Study-03.jpg Our Work - Zac Speed Rapide - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/2024/flipkip monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/82394aa7-c06c-40e5-bf16-9a3a517118bc/FLIPKIP_Sleep_Essentials_Flip_Silk_Linen_Pillowcase_NaturalWhite2_1728x.jpg Our Work - FLIPKIP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/b59a1e01-77a7-4efd-b7b8-b0c5b482f046/FLIPKIP_Sleep_Essentials_Flip_Silk_Linen_Pillowcase_NaturalWhite3_1728x.jpg Our Work - FLIPKIP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1721965374629-YTKYMBWA58FG0M77GWK7/FLIPKIP_Sleep_Essentials_Flip_Silk_Linen_Pillowcase_Lime_Banner_2720x.jpg Our Work - FLIPKIP https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1721275631488-L5ICF7HXJPWWGFKHR7YC/FLIPKIP_Sleep_Silk_Linen_Pillowcase_Bedding_1728x+%281%29.png Our Work - FLIPKIP https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1721275972545-DWCX1Z0UOVR2443R8Y1X/FLIPKIP_Sleep_Essentials_Flip_Silk_Linen_Pillowcase_Rose2_1728x.jpg Our Work - FLIPKIP https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1721275979516-NQXQTV5FB5XH7DMHQT1L/Flipkip_sleep_essentials_slik_linen_pillowcase.jpeg Our Work - FLIPKIP https://www.softservestudio.com/soft-serve-journal/2023/urth-9934x monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/66f1a4d7-50ff-4df1-ac5f-00da79668da1/Urth-Carry-Campaign-Model-6.jpg Our Work - Urth Minimal Photo Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/70fa78a5-87c0-448f-9a1f-a592d836de2c/Urth-Carry-Campaign-Still-Life-1.jpg Our Work - Urth Minimal Photo Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/01a14ee5-cbed-4a77-8483-c817ec028ce4/Urth-Carry-Campaign-Still-Life-4.jpg Our Work - Urth Minimal Photo Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/504caedd-b23f-49d8-975f-36300ee38a38/Urth-Carry-Campaign-Model-Brisbane-9.jpg Our Work - Urth Minimal Photo Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1716784513055-V3UKQ7416CLWR4IBNG4E/Untitled_Artwork+11.jpg Our Work - Urth Minimal Photo Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1716784513273-B90UNMHNUDKDP5CCMMPZ/Untitled_Artwork+13.jpg Our Work - Urth Minimal Photo Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1716784514230-TYBAYCAOUWO5WA4D6VVG/Untitled_Artwork+35.jpg Our Work - Urth Minimal Photo Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1716784516532-5KRWNH54SMN0RYZXZFGO/URTH_SCamera_P1Review_17.jpg Our Work - Urth Minimal Photo Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1716784657702-IXBCOX7L8VZYTTP0I9UP/URTH_SCamera_P1Review_12.jpg Our Work - Urth Minimal Photo Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/2ad9b1cc-a5b9-42da-831c-0a7a028bb1a5/Urth-Carry-Campaign-Model-Brisbane-25.jpg Our Work - Urth Minimal Photo Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1b08df79-49ee-4a01-8c7e-644ecd602c19/Urth-Carry-Campaign-Still-Life-2.jpg Our Work - Urth Minimal Photo Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/ab02ca1e-4803-48a7-bb94-8a44247e3835/Urth-Carry-Campaign-Street-Posters-2.jpg Our Work - Urth Minimal Photo Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/2024/osuza-limitless monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/cf223a70-1367-4e98-9050-94a6b6ec5f0e/Limitless_Osuza2.png Our Work - Osuza Limitless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/c36cee34-dd0d-463a-89c8-daffc1ed3d49/Limitless_Osuza3.png Our Work - Osuza Limitless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/f6b86a19-3803-4200-99b8-7669929ba7f2/Limitless_Osuza1.jpg Our Work - Osuza Limitless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/77bdf927-05cd-4032-8495-791b566ca4b3/Screenshot+2024-06-19+at+5.05.11%E2%80%AFPM.png Our Work - Osuza Limitless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/6f041d16-1fc0-4488-8369-13ceec016152/Osuza+limitless+details.png Our Work - Osuza Limitless - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/forecast2024 monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1698835898902-UTXMWKB1EFGMBDA8ITF2/2024_forecast_hero.jpg Our Work - The Soft Serve Studio Forecast 2024 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1698802445444-AW4WZKH2J6OXVL8TY8LL/2024_forecast_3.jpg Our Work - The Soft Serve Studio Forecast 2024 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1698802462529-X7WHE4QY6TJNJVJPSG86/2024_forecast_2.jpg Our Work - The Soft Serve Studio Forecast 2024 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1698802463371-N2SKFZWG89WHRBV00QHI/2024_forecast_4.jpg Our Work - The Soft Serve Studio Forecast 2024 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1698802498159-LAZV1I6I0ZQJY7UKIDNH/SSS-Forecast24_Image1.jpg Our Work - The Soft Serve Studio Forecast 2024 https://www.softservestudio.com/soft-serve-journal/2023/joyrolla monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1d598f17-8bbb-42d6-a71e-a7fc4223e7fe/Case+Study+Tile+1.jpg Our Work - Joyrolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/7776dc2d-e2e9-4034-8622-0ef32e4b890c/Artboard+4.jpg Our Work - Joyrolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/de65e986-0c83-40b0-b3e3-1257a7f0a4ae/Artboard+5.jpg Our Work - Joyrolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/14f31a12-3008-443d-b526-f658ef6be45e/Joyrolla-Bondi-Blake-039.jpg Our Work - Joyrolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/cba25cdb-f641-43d7-9079-66c72e9022a1/Artboard+1.jpg Our Work - Joyrolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/8850ee10-350b-46cd-8554-4206b2e4342e/Artboard+3.jpg Our Work - Joyrolla - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/rmw-waverleymills monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/c2a837d3-e5da-487b-8484-2ac7c92c7105/waverly_mills_0.png Our Work - Waverley Mills Capsule Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/3d6f7680-759e-41e4-85ca-11d50fe73e20/waverly_mills_1.png Our Work - Waverley Mills Capsule Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/3b9cabce-9454-4bca-bfc2-e42da69ffd72/waverly_mills_2.png Our Work - Waverley Mills Capsule Collection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/2021/2/10/july-carryall monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1613108590584-79JDOA9UGTYAWOQJE9YA/July.Blog.Post.Banner.jpg Our Work - July Carry-All Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1612916313887-IXZRO493ZV456CJ0ONE7/July.Blog.Post.1.jpg Our Work - July Carry-All Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1612918551060-AOAK3W87O1KZ3SIXJFZI/July.Blog.Post.3.jpg Our Work - July Carry-All Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1612918096701-WWE8SUGLUXGMF7K35W6M/July.Blog.Post.2.jpg Our Work - July Carry-All Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1612924419407-0MFBCC6BOKMRQT0NYFIY/July.Blog.Post.5.jpg Our Work - July Carry-All Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1612923826476-EMMYE9UG0CYHBSIH48AN/July.Blog.Post.4.jpg Our Work - July Carry-All Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1612925870173-EEU7HFXB32J30JK7PP90/July.Blog.Post.8.jpg Our Work - July Carry-All Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1612925633813-206SMV8AB1LZS2DX1L59/July.Blog.Post.7.jpg Our Work - July Carry-All Collection https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1612925046729-KFFJ7CSMVQ1B0PO461DA/July.Blog.Post.6.jpg Our Work - July Carry-All Collection https://www.softservestudio.com/soft-serve-journal/2022/9/18/camera-carry-essentials monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/bc5cba05-250c-46cc-9005-2148e8fa3318/288218904_993227614718253_163981621477124701_n.jpeg Our Work - Hung Supply Camera Carry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/2b7251d3-bc4a-417b-b6e2-9d2fa44ca92c/HungSupply_Auckland_Edits-65.jpg Our Work - Hung Supply Camera Carry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1f824c9d-5c2a-4c23-a03c-d658072e6f59/hungsupply_camerabags_monsterchildren-5.jpg Our Work - Hung Supply Camera Carry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/ec6cfb9f-c46e-4666-8560-b3552b2e8e98/SoftStudio_AV-84.jpg Our Work - Hung Supply Camera Carry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/6dae5ac2-7708-482e-a004-790a9cced6a6/277415442_1355690164858161_1933010969138040593_n.jpeg Our Work - Hung Supply Camera Carry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/27c7b72b-ad06-48e9-893d-19082f3f447e/271128868_968915674031125_3837993632018142749_n.jpeg Our Work - Hung Supply Camera Carry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/forecast2023 monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/5066d3f6-745d-4231-b640-72f53715d09c/2023_cover_carryology.jpg Our Work - The Soft Serve Studio Forecast 2023 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1664319349717-TAX0XKNZ995WCFUS5PIO/Humble+Tom+Sachs+_+Kidcore+IWEARUP+Pack.png Our Work - The Soft Serve Studio Forecast 2023 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1664319390569-EPZERTDJD5L6PXCFIEFF/2023_spread_2.jpg Our Work - The Soft Serve Studio Forecast 2023 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1664319784985-DXF7OA5EZ2XD28C8BJSX/StoneIsland_90370+Mussola+Gommata.jpg Our Work - The Soft Serve Studio Forecast 2023 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1664319499622-6BMQMZB07V3YRFGCL4UH/qwstion+X+kunsthaus_LIMITED+EDITION+SHOPPER.png Our Work - The Soft Serve Studio Forecast 2023 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1664319451624-DJYTCVA6NDGXZZHVB6O8/Ally+Capellino+X+Margent+Farm+_+Hemp.jpeg Our Work - The Soft Serve Studio Forecast 2023 https://www.softservestudio.com/soft-serve-journal/rmw-outdooressentials monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/f1a438d8-bcb5-46ca-be22-4bb6a330d7a2/outdoor_essentials_1.png Our Work - R.M.Williams Outdoor Essentials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/85a8c373-da3d-4a3e-bd5d-c97431f20423/outdoor_essentials_2.png Our Work - R.M.Williams Outdoor Essentials - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/2024/kippi-dog-bed monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/f3944efb-8b4e-4cf4-8fe9-c4e7a75154aa/Screenshot+2023-04-25+at+9.47.39+am.jpg Our Work - Kippi Dog Bed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/ee559701-f6e4-4331-bfb8-3e1b26f677b9/Screenshot+2023-04-25+at+9.49.14+am.jpg Our Work - Kippi Dog Bed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/3d8b4251-977e-45ab-9278-a169776492a8/Screenshot+2023-12-13+at+9.26.28%E2%80%AFam.jpg Our Work - Kippi Dog Bed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/04322caa-e3f3-4ccb-9a85-f730f885f1ae/IMG_4533+3.jpg Our Work - Kippi Dog Bed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/07238063-d06c-4338-874c-3c978b4769f9/Kippi_Proto_Process_CaseStudy+.png Our Work - Kippi Dog Bed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/e2b92ae8-7386-432a-8d8c-bf017130c4a2/Kippi_dogbed_closeup.jpeg Our Work - Kippi Dog Bed - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/rmw-australianmade monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/128a8d3d-f86c-4a04-8d88-d9df1dce2910/australian_made_leather_goods_1.jpg Our Work - R.M.Williams Australian Made Leather Goods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/2d3d298d-66af-43ea-bd50-a2411111bf16/australian_made_leather_goods_2.png Our Work - R.M.Williams Australian Made Leather Goods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/4c5d8da1-2414-443b-9b5b-6df81beea53d/australian_made_leather_goods_3.png Our Work - R.M.Williams Australian Made Leather Goods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/6bc05a07-76c7-49df-9efe-3715d3144274/australian_made_leather_goods_4.png Our Work - R.M.Williams Australian Made Leather Goods - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/soft-serve-journal/2021/7/3/the-slimline-glasses-case monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1627937839701-6DXOH6YKCENXG4LEI04D/Navy-Case-4.jpg Our Work - The Slimline Glasses Case - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617250633455-JUZ9UQI5L3MLRLY8H5XW/Fox%26Leo.Blog.Post.3.jpg Our Work - The Slimline Glasses Case https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617250750765-G9LP7W8HUSX5DJETM480/Fox%26Leo.Blog.Post.7.jpg Our Work - The Slimline Glasses Case https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617250662369-TX3ATSPZVRJTBENSNAOE/Fox%26Leo.Blog.Post.4+copy.jpg Our Work - The Slimline Glasses Case https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617250690080-R0ZARVIFHER9RZZIRZOJ/Fox%26Leo.Blog.Post.5.jpg Our Work - The Slimline Glasses Case https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617250786193-LB18ENCMZ8GLNPXF3R5Y/Fox%26Leo.Blog.Post.8.jpg Our Work - The Slimline Glasses Case https://www.softservestudio.com/soft-serve-journal/2021/7/forecast2022-xa33f monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1628060224973-DC0S5OC33ESKD93KIXQQ/sss_forecast2022_blog_hero.png Our Work - The Soft Serve Studio Forecast 2022 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1628056357107-QZBOCXVECTQWWME27KNQ/Soft+Serve+Trend+Report+4.jpg Our Work - The Soft Serve Studio Forecast 2022 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1628056350726-NBLGYQMXO2PEOXGJK2SX/Soft+Serve+Trend+Report+5.jpg Our Work - The Soft Serve Studio Forecast 2022 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1628056365943-DOW7T88SSHCT0SXNEVEA/Soft+Serve+Trend+Report+2.jpg Our Work - The Soft Serve Studio Forecast 2022 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1628056366027-UWJAR8AKZHHKEOMM7OSG/Soft+Serve+Trend+Report+3.jpg Our Work - The Soft Serve Studio Forecast 2022 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1628056371660-FO14TPC07N31FI6JA4OP/Soft+Serve+Trend+Report+1.jpg Our Work - The Soft Serve Studio Forecast 2022 https://www.softservestudio.com/soft-serve-journal/2021/3/23/osuzacanvas monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1624592532519-8RPVHQAQ6M2Y4PF70CJS/20210625.Osuza.Blog.Post.Drawingpsd.2.jpg Our Work - Canvas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1616459243186-ABBKBQM2WCWLF2JY3HLQ/Osuza.Blog.Post.1.jpg Our Work - Canvas https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617077915693-FVBB4SLP9J27XME1MDD6/Osuza.Blog.Post.2+copy.jpg Our Work - Canvas https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617075348803-ZDOQP70QPUOF1YHCU3NH/Osuza.Blog.Post.3.jpg Our Work - Canvas https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617075372879-5P0MKDRZZKKW96BYZTWL/Osuza.Blog.Post.4.jpg Our Work - Canvas https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617075397994-RD6NN6C5NYW3LWCVTHXJ/Osuza.Blog.Post.5.jpg Our Work - Canvas https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1624591725485-LOZKZ1JKWK55N74V5KFJ/20210625.Osuza.Blog.Post.Banner.jpg Our Work - Canvas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617077974144-SQ0UGXKSTM520QLL1SCM/Osuza.Blog.Post.6+copy.jpg Our Work - Canvas https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617077998836-0OT3OT8DWR76DK1UCKSM/Osuza.Blog.Post.7.jpg Our Work - Canvas https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1617078026610-KOXPNYG7QH9O58GZT084/Osuza.Blog.Post.8.jpg Our Work - Canvas https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-dtg4n-dw4zx-ele2p-xax3k-3sa9d-6yfr4 monthly 0.5 2022-09-22 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368525774-8R6WCTH3EATI5V9GD832/AO_2020_SoftServe_G.jpg Our Work - The 2020 Range https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368574370-FCPT74QLETHTZB8OL1PV/AO_2020_SoftServe_D.jpg Our Work - The 2020 Range https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368607467-7ZSN50HJRV44YEWK6YB3/AO_2020_SoftServe_G-2.jpg Our Work - The 2020 Range https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368630155-7ADPWPU9PULKB2RN1SAG/AO_2020_SoftServe_F.jpg Our Work - The 2020 Range https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368659406-KIOD4WVFGOC8WBBIT55T/AO_2020_SoftServe_A.jpg Our Work - The 2020 Range https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368703432-ZFGSD0HU860Z9NHU7TM0/AO_2020_SoftServe_C.jpg Our Work - The 2020 Range https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368734049-WSQ0N4UL46WKESFVJKCT/AO_2020_SoftServe_B.jpg Our Work - The 2020 Range https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368887198-T8LDKXCFK7CIR12BXWNL/AO_2020_SoftServe_F-2.jpg Our Work - The 2020 Range https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1589368757922-R7TPEKUT0KM0ST2ZRKO2/AO_2020_SoftServe_E.jpg Our Work - The 2020 Range https://www.softservestudio.com/soft-serve-journal/2019/2/7/forecast2021 monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1591680525345-LVZNMYG03M1DZF1UHPBC/2021_FORECASTC.jpg Our Work - The Soft Serve Studio Forecast 2021 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1591681083489-P69Q7QHDTU6CBTKGVR5J/Magazine-Mockup-Presentation-vol9.jpg Our Work - The Soft Serve Studio Forecast 2021 https://www.softservestudio.com/soft-serve-journal/2020/4/22/georgia-wilson monthly 0.5 2020-04-22 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1587513862502-LZRZ0U4N8N3KG1J7U3FP/sss_georgia_intro.jpg Our Work - Welcoming Georgia Wilson to the Soft Serve Family https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1587514596347-77H5OHP3FOLZ0DPLPKWE/cac4ab88284683.5ddd9d847acc4.jpg Our Work - Welcoming Georgia Wilson to the Soft Serve Family https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1587514657588-QFYFAJU309BTF5TZ2RJ8/2020-04-20.jpg Our Work - Welcoming Georgia Wilson to the Soft Serve Family https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3-jsm6a monthly 0.5 2020-06-24 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1586750601105-8AIINIXRBWYLFQKRPQ7J/green_guide_carryology.jpg Our Work - Introducing the Carryology Green Guide https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1586750743368-WPYXQAQDY610SJPRD8EA/Less_is_more_its_ecological.jpeg Our Work - Introducing the Carryology Green Guide https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-dtg4n-dw4zx-ele2p-xax3k-3sa9d monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583972859726-GKSE0U8WFD9L1TGI77SL/NEW+MODEL+CONCEPT.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583923424595-VY23L4ZE1L9BW7I4BGAN/DOWEL+JONES.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583923503140-24CI4A2WWDZZJRTOVM1C/NEW+MODEL+1HR+TOTE+B.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583923662055-2RLJH4EP0IEW0TFFQJOH/NEW+MODEL+1HR+TOTE+F.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583924146322-HAHOJH60PGZ8T7IDLXSI/NEW+MODEL+1HR+TOTE+C.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583924246371-Y5QFE31Q91VGF7RUGZR9/NEW+MODEL+1HR+TOTE+D.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583923969382-7L18LHDMMLXLISX7O4BF/NEW+MODEL+CAMPAIGN.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583924064301-F2TA0ZIYZ6OSEGQHHWBC/NEW+MODEL+1HR+TOTE+A.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583923588539-LUZ3NN79UT4NG1FGY0R4/NEW+MODEL+1HR+TOTE+E.png Our Work - The New Model 1hr Tote https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583924728370-8IN2M72RYXA4Z7LPLB5O/NEW+MODEL+1HR+TOTE+G.png Our Work - The New Model 1hr Tote https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3 monthly 0.5 2020-04-13 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1581038111857-8WFISX50O2D8FU3ZA3QG/OR+2020.jpg Our Work - Sustainable products take the spotlight at Outdoor Retailer / Winter 2020 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1581038202724-IXALZ87ZRLB6NLIOBQDS/picture-organic-clothing.jpg Our Work - Sustainable products take the spotlight at Outdoor Retailer / Winter 2020 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1581038202721-ZMRZKG3I4IJDWL9X6XNS/Rumpl.jpg Our Work - Sustainable products take the spotlight at Outdoor Retailer / Winter 2020 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1581038204926-8MGDHQKV8DRKK82ZNPTW/mountainFLOW+eco-wax.jpg Our Work - Sustainable products take the spotlight at Outdoor Retailer / Winter 2020 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1581038204201-X7P69R9A9N5WU2OLXAAH/Patagonia+Men%27s+Nano+Puff%C2%AE+Jacket.jpg Our Work - Sustainable products take the spotlight at Outdoor Retailer / Winter 2020 https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3-3tbsy monthly 0.5 2020-01-17 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1579217460137-B8C3XU5R4O5H2AGKCFKJ/photo-1542029401157-d21e500b1385.jpeg Our Work - Why it pays to jump into the new year https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1579220971463-88QMI42PQ43OQUJDDL2I/january-graph.jpg Our Work - Why it pays to jump into the new year https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-dtg4n-dw4zx-ele2p-xax3k monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574293035238-UWMZ1CS7LMXO4UFMU3YA/Curve+Pooch+Sketching.jpg Our Work - The Curve Rocket Pooch https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574250321635-SL760MV6LRIRW8WAYMXR/Curve+Cycles.jpg Our Work - The Curve Rocket Pooch https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574250402802-SL9DDZA951YA86LG4SLO/Rocket+Pooch+Hero+Image.jpg Our Work - The Curve Rocket Pooch https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574251211507-D0XLYLQ7JGTXDVOE73RV/SOFT+SERVE+MARCH19_0233.jpg Our Work - The Curve Rocket Pooch https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574250551789-O8Y1OYW5CETR9T3VIBWA/SOFT+SERVE+MARCH19_0288.jpg Our Work - The Curve Rocket Pooch https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574250874571-HJNZO3D07V3E6G0GKC43/Rocket+Pooch2.jpg Our Work - The Curve Rocket Pooch https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574250502983-J3HH8WXO21B6MTC9V195/SOFT+SERVE+MARCH19_0259.jpg Our Work - The Curve Rocket Pooch https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574250653339-KMPPGRD8EBMBTPNE3R1H/SOFT+SERVE+MARCH19_0271.jpg Our Work - The Curve Rocket Pooch https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1574250826227-9IEA6UXKMUJJETNKOHCH/Rocket+Pooch.jpg Our Work - The Curve Rocket Pooch https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3-ssyed-t2anx monthly 0.5 2019-11-13 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1572260908326-CWHCGJG92N9YHI6XHXPB/henty_TravelBrief_Flatlay.jpg Our Work - Henty's clever new everyday carry, the Travel Brief has just gone live https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1572261442598-UUP8EYETWINMHUQKMDZW/bh-web-5563.jpg Our Work - Henty's clever new everyday carry, the Travel Brief has just gone live https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1572261486530-MOJSD62PRXHCSQT5PZZP/bh-web-6297.jpg Our Work - Henty's clever new everyday carry, the Travel Brief has just gone live https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1572261442603-18EJGC6IPGW3W6HA73YZ/bh-web-6034.jpg Our Work - Henty's clever new everyday carry, the Travel Brief has just gone live https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1572261450696-LP3D5SPU3Y4XGVL4SX4G/bh-web-6261.jpg Our Work - Henty's clever new everyday carry, the Travel Brief has just gone live https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3-ssyed monthly 0.5 2019-11-14 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1571969328043-AIMW4SD0E7ZSQSIXI23K/JULY-Emporium_02.jpg Our Work - Travel is about to get a whole lot smoother with Australian luggage brand, July. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1571969516464-BS1097J0SKSHX2O69F5I/July_Green_Chaos.jpg Our Work - Travel is about to get a whole lot smoother with Australian luggage brand, July. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1571969535159-7MROA2L5U8QMBRJSBST6/70894588_399339610730349_5021302603551215140_n.jpg Our Work - Travel is about to get a whole lot smoother with Australian luggage brand, July. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1571969517820-G50LPIWPQJSZ2RN66VS1/July_Black_Chaos.jpg Our Work - Travel is about to get a whole lot smoother with Australian luggage brand, July. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1571969515863-R3TFGXYYLYGM7Z1VOK9E/July_05-29_Campaign_43.jpg Our Work - Travel is about to get a whole lot smoother with Australian luggage brand, July. https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3-p5ram-xtkse-6nrr7 monthly 0.5 2022-09-22 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1570700845880-ASV04P0BYVTYDEYL79VG/we_have_moved_office.jpg Our Work - WE HAVE MOVED https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3-p5ram-xtkse monthly 0.5 2019-10-10 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1569799068115-7XA3E80YZL34ER9WZE3G/Curve_RocketPooch_Bikepacking1.jpeg Our Work - The Curve Rocket Pooch debuts at Race to the Rock 2019 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1569799129453-IIEANDKFRQR3GHANI84I/Curve_RocketPooch_Bikepacking2.jpeg Our Work - The Curve Rocket Pooch debuts at Race to the Rock 2019 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1569799162388-972D8GPFYA5U4C4FM4WM/Curve_RocketPooch_Bikepacking3.jpeg Our Work - The Curve Rocket Pooch debuts at Race to the Rock 2019 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1569799102387-BQT4V2C7TPY041SB4SRU/Curve_RocketPooch_Bikepacking4.jpg Our Work - The Curve Rocket Pooch debuts at Race to the Rock 2019 https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3-p5ram monthly 0.5 2019-11-14 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1569115523039-MIWQ0U7OJSIXQE10YL99/Arcteryx-Alpha-AR-35-Backpack-04.jpg Our Work - The Story Behind Arc’teryx Liquid Crystal Polymer Development https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1569114149664-XFHPXG8B7F81LD51ZKHO/Arcteryx-Alpha-AR-35-Backpack-03.jpg Our Work - The Story Behind Arc’teryx Liquid Crystal Polymer Development https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1569114215510-OSAZRYCTZ0ZO2TSNRY74/Arcteryx_Alpha-AR_LCP_Backpack2.jpg Our Work - The Story Behind Arc’teryx Liquid Crystal Polymer Development https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1569114210534-OTX5XUP3FK2N4FFQ8T4S/Arcteryx_Alpha-AR_LCP_Backpack1.jpg Our Work - The Story Behind Arc’teryx Liquid Crystal Polymer Development https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-dtg4n-dw4zx-ele2p monthly 0.5 2020-08-19 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564469179878-TOQHTDQVBYXOK8NOL5OO/3-UP_Render.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564468790507-LYM77I0HT2I2OSJA5PJ6/Mobile_gaming.gif Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564467762042-JMXAU102K5WIUQOUPJLT/VILLAGER+JUNE19_0266.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564467977085-GJEIEQQFREGCADRA1UN5/VILLAGER+JUNE19_0287.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564468507338-IXSYMISSOC91D3HPKUQ6/VILLAGER+JUNE19_0182.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564468230639-YXBHUOUY7LOL4209DJHD/VILLAGER+JUNE19_0106.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564468947125-BNYKA6H0MOXW5DAC54L5/VILLAGER+JUNE19_0580B.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564468988759-LZ2JYP6AGLN2IK7RTGVW/grey-vs-green2.gif Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564469141420-JJET3N7FXVWGZQX0X0JT/VILLAGER+JUNE19_0238.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564469382366-9U3VLOODTEDTNLVF8PRX/VILLAGER+JUNE19_0221.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564469590062-Z80P6EM9IAUEXJH7YCA4/VILLAGER+JUNE19_0460.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564469931653-CNZYVXUHSNO3OZXR7NUT/VILLAGER+JUNE19_0143.jpg Our Work - The 3-UP Sling Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564470113883-9PDOODFOJTL7W80HA6A7/VILLAGER+JUNE19_0643.jpg Our Work - The 3-UP Sling Bag https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-6g8fm-fwz5j-y89am monthly 0.5 2020-04-22 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564105092163-PR2HVI253QCO1TGZ2W88/blue+Nessie.jpg Our Work - Welcoming Nessie Croft to the Soft Serve Family https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1564105369479-PSB4D2XCA6ZBPLADTO66/Corpret.jpg Our Work - Welcoming Nessie Croft to the Soft Serve Family https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-zx6w3-39nks monthly 0.5 2019-07-11 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803420636-CB4RFXE9T4FFAYJGISI0/Moon+landing+anniversary.jpg Our Work - the future of the past https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803538206-G06AKJVOLBI6O3PJ074B/image-asset.jpeg Our Work - the future of the past 1. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562804757644-6FCI2I6X8PW6DSFMGSVU/Nike+.png Our Work - the future of the past 2. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803698767-QJI0WE2HWDQPW9VBBONE/PVC+Tote+Maison+Margiela.jpg Our Work - the future of the past 3. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803834014-W2DMWHFEPHE5130399YR/Oru-Kayak-Lake_boat-side1.jpg Our Work - the future of the past 4. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803731695-FUDJFEPWBVHNS5SLVW6N/Rab+Mythic.jpg Our Work - the future of the past 5. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803757307-HZFEM1QOIA7T9UIVFYDT/Graphene+Jacket.jpg Our Work - the future of the past 6. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803774317-NN68Q38IGFR385ZMBR0G/Black+Diamondairnetharness_glam.jpg Our Work - the future of the past 7. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803930553-DXBRSZNFP3W16GGSFXB8/inov-8-G-series-1.jpg Our Work - the future of the past 8. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803950847-4WIU1UG20AYT2BE1XABJ/Nite-Ize+Pouch.jpg Our Work - the future of the past https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562803951421-E98A7KYF5IV47FMJOYUX/Matador+Zip+Pouch.jpg Our Work - the future of the past https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1562804053026-JHDP4A8NSJNLQ6BED0RC/02-blade-runner.w700.h700.jpg Our Work - the future of the past 11. https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-dtg4n-dw4zx monthly 0.5 2025-05-01 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559739979583-IMNEZ10YQ7ELLXCXDMLH/AO_casestudy.png Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559739503832-0RAVIW600C1J05B3P10H/Rod+Laver+Arena.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559734910989-51AWUG1BHG2CFTKNT9RE/SOFT+SERVE+MARCH19_0035.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559735833889-WVRIGFQOLTYJABVTJSLL/SOFT+SERVE+MARCH19_0099.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559735007989-2RA3D1SJQARGWLR124V7/SOFT+SERVE+MARCH19_0105.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559738728846-UF2EUVN0M5FMJJKC7AQO/SOFT+SERVE+MARCH19_0069.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559735238938-FNRC7YTXR8C525IBW14R/SOFT+SERVE+MARCH19_0065.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559737387312-LKRNKOHF3C6SWE78O38M/SOFT+SERVE+MARCH19_0136.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559737521806-1BC3UWQT7TOZXXY8I7Z4/SOFT+SERVE+MARCH19_0148.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559735148804-ITMOEBCKI9YQRFTF8M26/SOFT+SERVE+MARCH19_0060.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559737597747-20S56LWFXERGPHLDPEH8/SOFT+SERVE+MARCH19_0204.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559737693144-IKET1WI32MKMCA1QG0MN/SOFT+SERVE+MARCH19_0224.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559738613410-ZSTSMOJZMM53EYG3YGDJ/SOFT+SERVE+MARCH19_0211.jpg Our Work - The Players Boston Bag https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1559738460416-U9EVMSGASSTM7I60BLAD/SOFT+SERVE+MARCH19_0214.jpg Our Work - The Players Boston Bag https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-j9sfl-x7pgg monthly 0.5 2019-11-14 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1558528456791-I9VRO0CIT1MICEV727U9/SOFT+SERVE+MARCH19_0402.jpg Our Work - According to Hypebeast Streetwear Is Driving Hardware Innovation https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1558529421393-73KGTI0A6MME5OSHXUUI/ACW.jpg Our Work - According to Hypebeast Streetwear Is Driving Hardware Innovation https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1558529421788-Z6BKUIIOFOHW28NSR577/ALYX+BUCKLE.jpg Our Work - According to Hypebeast Streetwear Is Driving Hardware Innovation https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1558529424377-5NAPNCWQ2HPQYVPY7I9K/CD+Buckle.jpg Our Work - According to Hypebeast Streetwear Is Driving Hardware Innovation https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1558529425575-9BQHLVST95VOZ6NM3XIZ/GIVENCHI+BUCKLE.jpg Our Work - According to Hypebeast Streetwear Is Driving Hardware Innovation https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1558529426545-EOMRH0YDOQ2TA7DKEOVQ/STONE+ISLAND+BUCKLE.jpg Our Work - According to Hypebeast Streetwear Is Driving Hardware Innovation https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx-j9sfl monthly 0.5 2020-03-19 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1556676932638-C98WQPZ73WJH3FZZQDGT/Soft_serve_studio_web.gif Our Work - We compiled a Trend Forecast for 2020 and it’s now available https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1557186004471-M4BST05HVB7I2UMDBHBM/36620110146_4481e2540e_k.jpg Our Work - We compiled a Trend Forecast for 2020 and it’s now available Photo credit - Rick Cogley https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-dtg4n monthly 0.5 2019-06-05 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1556679601298-3S4INAHRMWLT1AC91WMJ/Zip+Day+Pic.jpg Our Work - Celebrate Zipper Day With This Hypnotic Video https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-5t8tx monthly 0.5 2019-05-01 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1555636384774-LEILJ1R4H9DGRY11TJA4/How-I-Built-this-Away-Luggage.jpg Our Work - Listen: How I Built This talks Away Luggage https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1555636738059-GT6CJ5ORIMDZWSGP6JKA/Jen-Steph_credit-to-Masha-Maltsava_369266.jpg Our Work - Listen: How I Built This talks Away Luggage Away Co-Founders Jen Rubio & Steph Korey - Photo Masha Maltsava https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-47pnz monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554085470565-8LNUA3FVRG5QSLMTDF3Y/Melbourne+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554085585249-1Z2LVH850UDEPB0XRTDM/LA+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? LA https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554085874322-H7B9QNOOLHWNHZRZ83JI/scotland+priority+seats.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? Priority seats of ScotRail https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554085677701-PQB0AV0WRQECOXN95KE8/Berlin+bus+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554085677586-DH8NEFRHX6CJP5IOGGN9/Kyoto+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554085680175-TVK703452IQ599Y8LV0T/Istanbull+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554086542685-JSNMURUGPZM8RMWQ29R7/Belfast+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554086003032-XA6MNZFURRC7COFCYYI9/Wellington+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? Wellington, NZ https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554086075696-1TTBB75T0VKHTG841R6K/Canberra+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554086079823-OWAJFNCMTJ7D0NS2BHPE/Perth+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554086244025-YVX9CWEE6H94C1W0XX1D/Norway+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554086247935-8M82XCZCR7A27YDM0UKG/Dublin+Train+Farbic.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554086274209-I5S33FS7C8WTUSI4YSNQ/Seatle+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554086423833-FILLWV05B7AT2MKYPBQN/Helsinky+train+fabric.jpg Our Work - Where Does The Worlds Ugliest Fabric come From? https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df-p53mn monthly 0.5 2019-05-01 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554096001639-K9LZPKWUBUUVJKXD23N8/Off-white+Tote+2019.jpg Our Work - Totes Awesome https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554181886314-MLXTPYUI1MOR749NDLQJ/Kaine+with+tote.JPG Our Work - Totes Awesome Kaines new daily https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554096433515-FA6X6PLQ8HJ5MG9MHXZI/Billy-Kirk+Tote.jpg Our Work - Totes Awesome https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554096528605-MGWY63OMU94C27NTAMVN/COS+tote.jpg Our Work - Totes Awesome https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554096433226-R0PHESCXBER3VE0PK6HW/HELMET+QUILTED+SHELL+CONVERTIBLE+TOTE+BAG.jpg Our Work - Totes Awesome https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554096435005-PDARCP89PWXWDKUN9QMH/Mr+Groove+Tote.jpg Our Work - Totes Awesome https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1554096435022-WYN5DI3EV9KDPE6ZKDC1/porter-stand_lad_tote_bag-66843-1.jpg Our Work - Totes Awesome https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-6g8fm-fwz5j monthly 0.5 2019-07-26 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1553509393164-WKVB7179RO0F0P0KCR5K/jj_sss_photosma.jpg Our Work - ADL > MEL > SFO > MEL > SSS https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1553641174840-EIDTF3358974132V1KPW/mechanical+pencil.jpg Our Work - ADL > MEL > SFO > MEL > SSS https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-6g8fm-few5c monthly 0.5 2019-04-01 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1551994356362-78KK3QEBG10LAMMVJUFJ/picking+fabric.JPG Our Work - Choosing The Right Material - Part 1 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1551994465428-DYPCP8Z54PTAJUR16VKG/fabric+factory+2.JPG Our Work - Choosing The Right Material - Part 1 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1551994553392-Z0Q7RXGUJYRG7RPCDXHL/fabric+facotory.JPG Our Work - Choosing The Right Material - Part 1 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1551994712732-7V0PC4YDGV3M02F7LR0J/Picking+Fabric.png Our Work - Choosing The Right Material - Part 1 https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t-tp5df monthly 0.5 2019-04-19 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1551243768298-Y384HKPM3VXEBMBB90DT/PU_Foam.jpg Our Work - A Sustainable Alternative To PU Foam https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1551243810780-9E7RBH39TDNGQV1RHK22/SympaTex_PUALternative.jpg Our Work - A Sustainable Alternative To PU Foam https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-6g8fm monthly 0.5 2019-03-07 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1550470610400-7P7EEPAGO94HH7OX3BGJ/PARK_SamDavy+2.jpg Our Work - Talking shop with Park Social Soccer founder Sam Davy https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1550469788952-JCQ8M6HVHIB27LJLLDLY/PARK_LOOKBOOK_SEPT18_1610.jpg Our Work - Talking shop with Park Social Soccer founder Sam Davy https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1550470029109-L5FAKH35EL9PLYPID8M4/PARK_Uganda2_phcredit_Chelsea_Dennison.jpg Our Work - Talking shop with Park Social Soccer founder Sam Davy https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1550470731942-I9QUH0ZHH8SD4VFC2JHI/ornage+foot.jpg Our Work - Talking shop with Park Social Soccer founder Sam Davy https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1550471044709-2EV4BER681XZ5MZZUXP6/KENYATANZANIA-4402.JPG Our Work - Talking shop with Park Social Soccer founder Sam Davy https://www.softservestudio.com/soft-serve-journal/2019/2/12/upstream-carryologys-archive-of-useful-fabric-articles-ztxhk monthly 0.5 2019-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549946849115-7XT15FWG67576FI63HKW/Novak%2Bwith%2Ba%2BSoft%2BServe.jpg Our Work - SPOTTED: Novak Djokovic Sporting a Soft Serve https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve-elg2t monthly 0.5 2019-02-27 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549935810310-ES6I4MRUH40NTNYTF48V/Gru%CC%88ezi+bag.jpg Our Work - Highlights from ISPO Munich And OR Snow Show 2019 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549943558188-7IOG62JVBG6BASDRD25L/Gru%CC%88ezi+bag.png Our Work - Highlights from ISPO Munich And OR Snow Show 2019 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549943486242-NXJ36AUPIGFGE8D9VQ8Z/ORTLIEB+ATRACK.png Our Work - Highlights from ISPO Munich And OR Snow Show 2019 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549943662486-IYRGSSZOPDQ459HAA4TB/Restube.png Our Work - Highlights from ISPO Munich And OR Snow Show 2019 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549943694704-79D6H7I349WHIB8A58TR/Adidas+TERREX.png Our Work - Highlights from ISPO Munich And OR Snow Show 2019 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549936788639-ZZ157LWKBYVVSE2D2FUI/The+North+Face+Futurelight.png Our Work - Highlights from ISPO Munich And OR Snow Show 2019 https://www.softservestudio.com/soft-serve-journal/2019/2/12/upstream-carryologys-archive-of-useful-fabric-articles monthly 0.5 2019-02-12 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549927403163-D98AL2FPIUS32BKGXWDZ/Carryologys%2BArchive%2Bof%2BUseful%2BFabric%2BArticles.jpg Our Work - Carryologys Archive of Useful Fabric Articles https://www.softservestudio.com/soft-serve-journal/2019/2/7/product-development-a-soft-serve monthly 0.5 2019-02-12 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549923773428-ETG5XWJ3RIX6LVULIW24/hero-img-bp-product-development.jpg Our Work - Product Development, A Soft Serve. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549545633216-3DD9IZHIU54BUG681K85/IMG_5037.jpg Our Work - Product Development, A Soft Serve. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549545633618-89RUGL07FX3GU6YOS8ZL/IMG_5065.jpg Our Work - Product Development, A Soft Serve. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549923823321-D8RDH9QDUBF2GLN5PWQL/product-development-work.jpg Our Work - Product Development, A Soft Serve. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549922558615-5TCTGNZO3FKGJSZDU4MO/patter-making-brief.jpg Our Work - Product Development, A Soft Serve. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549923089964-JJE6I6JGCKJBVBSYK2NM/sampling-sourcing-quality.jpg Our Work - Product Development, A Soft Serve. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549923409937-GROUHPNMV23H8O8YE37I/zippers.jpg Our Work - Product Development, A Soft Serve. https://www.softservestudio.com/soft-serve-journal/2019/2/7/is-this-blog-for-you monthly 0.5 2019-02-12 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1549630111745-QTO2K87HX8NSWH13U48V/Is-this-blog-for-you-wide.jpg Our Work - Is this blog for you? https://www.softservestudio.com/soft-serve-journal/category/prototyping monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/On+Trend monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Upstream monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Projects monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Industry monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Design monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Studio+News monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Production monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Development monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Brand+Stories monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Strategy monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Concept+Design monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Press monthly 0.5 https://www.softservestudio.com/soft-serve-journal/category/Case+Study monthly 0.5 https://www.softservestudio.com/soft-serve-journal/tag/New monthly 0.5 https://www.softservestudio.com/soft-serve-journal/tag/Welcome monthly 0.5 https://www.softservestudio.com/soft-serve-journal/tag/strategy monthly 0.5 https://www.softservestudio.com/capabilities daily 0.75 2026-02-19 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1f66a369-9685-4df1-95a6-3b3b91c0e610/sss_faces.gif Design Consultancy Services | Soft Serve Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/testimonials daily 0.75 2019-11-14 https://www.softservestudio.com/testimonials/2019/11/14/sam-moore-head-of-brand-knog monthly 0.5 2021-02-18 https://www.softservestudio.com/testimonials/2019/11/14/sam-davy-co-founder-park-social monthly 0.5 2021-02-18 https://www.softservestudio.com/testimonials/2019/11/14/jake-orak-founder-amp-head-designer-ethnot monthly 0.5 2021-02-18 https://www.softservestudio.com/homepage daily 1.0 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1583373609814-98HXMWYQYQIH4CJU9JMU/blue-half-bg.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1586855923777-VB87APU79ZOTMDTYL02Q/HOME-PAGE-KNIFEA.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1591850721348-09QCZNMMPG8JJ1M6GZZ9/HOME-PAGE-HEROV4.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1591853494514-XCYFNGW93RCLAZTBIKT9/HOMEPAGE-BAG-TILE-3.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1587944305284-1CQ2Y80INRKFK5C3E7NB/HOME-PAGE-KINFEV2.jpg Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1f66a369-9685-4df1-95a6-3b3b91c0e610/sss_faces.gif Soft Serve Studio | Full-service Industrial design consultancy specialising in textile products. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/studio daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/d08b1b2e-fc08-434a-97cd-412543b29faf/20231127_sss_websiteC.png Learn about the team | Soft Serve Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1573688401349-DM4URPRRM7BPH0Y76A71/profile-images-kaine%2B2.jpg Learn about the team | Soft Serve Studio - Kaine Whiteway Kaine Whiteway https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1573689126412-70MDW02EPB2F4BMLRKPS/profile-images-john%2B2.jpg Learn about the team | Soft Serve Studio - John Jaworski Partner / Strategy https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/354b1a0c-d73e-4ca6-89d2-8ec52ce6a958/Image_20230926_081531_944.jpeg Learn about the team | Soft Serve Studio - Morgan Munro Industrial Design https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1573689066799-9SCR79KE073BCKTSDI28/profile-images-janis%2B2.jpg Learn about the team | Soft Serve Studio - Janis Lacey Partner / Strategy https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/9080ac58-638a-4100-9691-607e93ad4737/Fisher+B%26W.png Learn about the team | Soft Serve Studio - Steven Fisher sdfsdfsfsdf https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1f66a369-9685-4df1-95a6-3b3b91c0e610/sss_faces.gif Learn about the team | Soft Serve Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/28817205-b4a0-4849-8c0b-5ab6ef4c6bdd/20231127_sss_website.png Learn about the team | Soft Serve Studio - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771420926675-BQL9Z5512FY1ZPWGOMSU/sss_team.jpg Learn about the team | Soft Serve Studio https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771420730282-CXL4JA9PZF2Y36WF3VOS/IMG_1626.jpeg Learn about the team | Soft Serve Studio https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771420619243-09I3S24CGAGR92O5H5XD/IMG_df4707n.png Learn about the team | Soft Serve Studio https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771420641202-TC92MH2T7QTED0WCQ3XR/IMG_3333.jpeg Learn about the team | Soft Serve Studio https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771420650938-7UK7VPO1Z1REMDT5BHOW/IMG_3811.jpeg Learn about the team | Soft Serve Studio https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771420629664-V69DAWKF4AOJI73E56HX/IMG_6454.png Learn about the team | Soft Serve Studio https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771420775157-D7ZB0TIUKEE2761KFF6G/IMG_4468+2.jpeg Learn about the team | Soft Serve Studio https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1771420795557-C6TESWZMLG12OSXSTNV4/IMG_1393.jpeg Learn about the team | Soft Serve Studio https://www.softservestudio.com/contact-us daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1f66a369-9685-4df1-95a6-3b3b91c0e610/sss_faces.gif New Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.softservestudio.com/questions daily 0.75 2020-04-27 https://www.softservestudio.com/questions/2020/4/27/is-this-possible monthly 0.5 2020-06-11 https://www.softservestudio.com/questions/2020/4/27/is-this-sustainablie monthly 0.5 2020-06-10 https://www.softservestudio.com/questions/2020/4/27/what-do-bikepackers-need monthly 0.5 2020-06-10 https://www.softservestudio.com/questions/2020/4/27/whats-our-next-product monthly 0.5 2020-06-10 https://www.softservestudio.com/questions/2020/4/27/who-makes-this-best monthly 0.5 2020-06-11 https://www.softservestudio.com/contact-us-now daily 0.75 2020-04-27 https://www.softservestudio.com/contact-us-intro daily 0.75 2019-11-12 https://images.squarespace-cdn.com/content/v1/5a0963068c56a8aa90e9bdc9/1520991021187-6WK6TW5L6D00WVGYTOD2/contact-us.jpg Contact us https://www.softservestudio.com/styles daily 0.75 2019-11-13